How To Make Money With Google Adsense | Chapter 8


The Guts of Your24/7 Money Makers

The remaining parts of the process are quite mechanical and straightforward. I am not going to discuss basics like how to upload your files to your webhost (FTP) and change nameservers, as that information is in abundance on the internet. Any reputable webhost or domain registrar will also have plenty of instructions on how to accomplish such matters. It would also be futile of me to explain file uploading and such because the process will slightly very from webhost to webhost and will also depend on the FTP client you will be using. The FTP client of your choice will also have full instructions on how to upload files.

Below is an image of what your website should look like once it has been built and uploaded to your webhost. The AdSense ads are out of context in the examples below, but that is because I quickly put up the sites, added the AdSense code and took a picture of it for the sake of clarity for this blueprint. AdSense usually takes a few minutes to a few days to get the ads to match the content accurately. So the image below is just to show you what your sites ought to look like.

There are many website building software applications on the market that are very easy to use if you want to build decent looking websites. Assuming you are not an HTML expert, what you will be looking for are WYSIWYG (what you see is what you get) HTML editors or website builders.

Note though that some website builders are too expensive, some too difficult to master quickly and some are just too unreliable. You can visit cnet to check out the expert reviews of the different available website builders if you want. Alternatively, you can follow my path and do as I do, as I have used quite a few website builders over the years.

Below are a few of them that will give you the results that are required for this blueprint with the least amount of effort. I will not discuss how to use the software as all of the software below comes with plenty of good documentation.

If you are not proficient with website designing, you will need to acquire some website templates for some of the website builders discussed below. You can do a search online for “free html templates” to get plenty of viable sources for cost free website templates.

Templates just need to be clean and not cluttered, so you could even just draw some border lines and then add a header graphic to create your own AdSense template. An adequate free tool to create headers can be found at xHeader .

Do not bother with Flash or some other fancy gimmicks for your websites. It will not add a dime to your bottom line and if anything, over-designed websites will most likely hurt your AdSense income. So keep it simple and clean with any website templates you choose. A good place to get free templates is at the Open Source Website Design site. However you will need to include a link pointing to the template developers if use their templates.

Here are some good website building applications:


This is the granddaddy of them all and the software that most web design professionals use. It has a lot more punch than what you will probably ever need. Its cost reflects the amount of features it has. I built my first website using one of the earlier versions of the software and I still use it to this day on certain types of sites. It took me several days to learn how to use it and chances are you will need a few days too. Although Dreamweaver may be the overall best web design software on the market, I do not recommend it though for the type of websites advocated in this blueprint. The software is expensive and takes time to master. However if you insist on buying it, use their 30 day trial period to test it out or get it cheaper via eBay.

This application comes with MS Office the last time I checked, so it may be free to you if have Microsoft Office installed in your computer. This software can do the job and I have used it before. I personally find it a bit “clunky” and often difficult to get the sites just right when using it. But again I am not a professional designer. It can do the job but I would not recommend it unless you are already very proficient with it.

Kompozer (Formerly NVU)

I have never used this site building software but decided to include it here because it is free. Check it out by clicking here. Here is what it says from their site:

“KompoZer is a complete web authoring system that combines web file management and easy-to-use WYSIWYG web page editing. KompoZer is designed to be extremely easy to use, making it ideal for non­technical computer users who want to create an attractive, professional-looking web site without needing to know HTML or web coding.


This software is my second choice recommendation. It has been designed with the goal in mind of being used by people wanting to build online direct response pages, affiliate sales sites, AdSense sites, lead capture pages and more.

The software simplifies many typical internet marketing activities so that even a beginner will not be overwhelmed. It will not create any award winning websites for you and there is a learning curve. But despite that, it is a pretty good place to start. Click here to check it out.


This is a great blog platform and in my opinion a cut above other blogging platforms The reason is that, unlike say Blogger Blogs, you can host and have complete control over your creation.

Many people love creating WordPress sites for AdSense. Although it does not fit in with this blueprint, there is nothing wrong with experimenting with it if you are very proficient with using WordPress. I personally prefer building “normal” static sites as I find I get better profits with them.

My testing has consistently proven to me that the click-through rates are generally poorer when my AdSense sites are in the form of a blog. I have tested many templates and the results are always les satisfactory when compared to different templates on traditional static websites.

I know these days WordPress blogs offer many advantages especially with all of the plugins available for them. Even doing some basic SEO on your blogs can be as easy as uploading a plugin. However the main reason of using a blog is the ease of which content could be updated and how a blogger could interact with her readers.

The sites you will be building with this blueprint do not need to be updated regularly unless you choose to for the purpose of morphing them into authority websites. Because of excessive spamming from the likes of Viagra, porn and diet pill affiliates, many blog owners disable the ability for readers to post comments. Therefore the benefits of creating your websites as blogs are diminished.

The one advantage that remains is the ease of creating RSS feeds when using WordPress or other Blog formats. However this too can easily be achieved when creating static HTML sites. I will discuss how to create RSS feeds from HTML sites later on in this document.

Like the WordPress templates (themes) that came as a bonus with this blueprint, I know that it is possible to create WordPress templates that make your website look like a static HTML website. So here is the final point to be aware of before you start building your websites. This point involves your exit strategy. You always want to build websites that you can sell at any time; in the same way that you want to own a nice house that is in a good street and near good schools so that you can always sell it at a profit if you wish to.

All of the sites you will build will be of high quality and much sought after by business owners in the various niches your sites will be about. The sites you build will also be very desirable for “website speculators”. These speculators buy profitable sites that have been monetized by AdSense or affiliate programs. These speculators usually have great sway with merchants, CPA and affiliate networks; they therefore can usually get much better payouts for their efforts than the average publisher.

Other speculators have huge link networks. They know that they can buy your site, tweak it a bit and point 2000 quality links to it. This will immediately give them a much better ROI than if they invested in say Government Bonds.

As you would expect, most large players who make a living out of buying websites operate very systematically. They are usually business people and not necessarily techies.

WordPress and other blogs usually need a database. render a few problems and make the transfer of ownership from you the seller to the buyer Transferring this Transferring this blog database may blog database may a bit burdensome. As a result, blogs tend to generally have less people willing to buy them and therefore you may end up getting a lower price for your WordPress blog if you choose to sell it.

I like using WordPress for data feed affiliate type sites and for building blog networks. But that is another topic altogether.

Also, you should check out “” if you want cheapily convert your favorite HTML/CSS website into a WordPress theme. I have never personally used the service but I have heard good things said about it.

What I Use and Recommend

The application I recommend comes as part of a private members only club that I mentioned earlier on in the chapters about finding niches and keywords.

The private club and its software applications were exclusively designed for AdSense publishers. Its website builder completely streamlines the AdSense site building process and has inbuilt outsourcing functionalities that you may wish to take advantage of as I discuss later on.

Although the club was designed for AdSense publishers in mind, you could still mind, you could still use Cost use Cost per Action (CPA), Affiliate, Yahoo Publisher Network, eBay Publisher Network and other forms of monetization if you wish. The website building application I continue to use to build and expand my AdSense website empire can be found and expand my AdSense website empire can be found.

The page shown in figure 8.1 was built using this website builder. Below is another image of the same site built by using another template. There are many templates I could use, but I am just trying to show you what your AdSense sites should look like.

I have removed the AdSense ads in the image below so that you can gain a better idea of what a site will look like when built using the application I recommend. As you can see, the sites are quite clean, functional and not too “busy”. This is the perfect combination for massive AdSense success. Too many distractions like affiliate banners and links will distract the visitor from what you want them to do i.e. click the AdSense ads.

Other Website Builders

There are also quite a few “good enough” website builders on the market like CoffeeCup, WYSIWYG Web Builder, Adobe Creative Suite, Blinkweb and also RapidWeaver if you are a Mac user. The choice is yours. However you choose to build your sites, just ensure you follow the methodology in this blueprint. Putting up a website is the easy bit.

As you may have noticed from the several images I have included in this chapter, the key to having profitable AdSense pages is simple. In each page of your website, have the title of the article, followed by the AdSense ads (large blocks), then the article. The links to the other pages of site should ideally be on the top right side and should be on every page if you are not building Silo structured sites (discussed later).

The reason for having your menu bar on the right rather than the left is that most of your website’s visitors will find you via obscure keywords. They will come to your site via different entry pages. Once they come to your site, they will then click on the different pages of your site via the links on the top right hand side and perhaps click on the AdSense ads at some point. Having the menu on the left side is a distraction from the AdSense ads.

I can not reveal my click-throughs as that is against Google AdSense TOS. But if you visit plenty of online AdSense forums, the consensus is that about 15% of your visitors on average may decide to click on an ad if you design your sites with the large AdSense ad block just below the article title. I agree with this estimation.

Note that the click-through will depend on many other factors besides the location of the AdSense ad block. The niche you are in, the content of your websites, the source of your traffic, the colors of your ads and your article title will all play a role amongst other things.

People in desperate niches like “hair loss” and “tooth pain relief” for example usually tend to click on ads more often than people in the not so desperate niches like say “freight broker training” or “retirement planning”. Also for example, people arriving at your site via the MSN (and now Bing) search engine tend to click ads more often than people coming through from Google or Yahoo. This is also true for affiliates and CPA monetized sites.

AdSense Ad Placement

After you put up your sites, make sure you wait at least 4 weeks before “switching on” your AdSense ads. You should count the 4 weeks from the day you did your first act of promoting the site. The first act of promoting your site according to this blueprint will be submitting an article to the article directories (discussed later). So therefore your AdSense ads should go live at least 4 weeks after you have submitted your first article to the article directories for promotional purposes.

This is because the other search engine rivals to Google, who own AdSense, may treat new un-indexed websites with AdSense ads on it unfavorably (pure unscientific speculation on my part). Also if you are promoting a site using website directories and link exchanges, some directory and site owners do not like pointing links to websites with AdSense ads on them.

The guru consensus about AdSense placement falls into 4 main factors:

1.   Make sure your ads are inside the article content. Doing this means that people will come across your ads as they are reading your content. People tend to ignore ads that are not in the main article body.

2.   Ads should blend well with the colors and style of the website. This ensures that the AdSense ads do not stand out too much like blatant advertisements. The purpose of this is that people generally ignore ads. If people do not realize that an AdSense ad is an advertisement, they are more likely to click on it. However you must do this ad “blending” within the allowed limits of the Google AdSense Terms of Service. You do

not want to mislead visitors.

3.   Keeps ads above the fold. In other words, when people visit your site, the ads should be immediately visible without the need for scrolling down or sideways.

4.   Do not place too many ad blocks close together on your pages. This is because it may make your site look spammy.

The above general guidelines are true for the most part. Google AdSense also has some good tips for beginners which you can find out by visiting the AdSense Optimization Tips page.

If you look at the AdSense placement I use on my sites from the images above, you will notice that I do not wrap the text around the AdSense ads as what is typically advised. I find that the way I do it performs slightly better as the visitor is compelled to notice the AdSense.

I really do not test any more about my AdSense placement as there are far too many variables for each site that affect the click-through. I find it more profitable to stick to a reasonably successful placement technique and just concentrate on building more profitable sites.

I always ensure that the underlined title of my AdSense ad is blue, the rest of the text black, the background is white and there are no borders on 336×280 Large Rectangle AdSense block once below th nse block once below the title of the article of th the AdSense blocks. I use the e title of the article of that page. Sometimes I use the same large rectangle block twice; side by side or one large block on top of the other.

I do get noticeably more profits from my sites when I use two large blocks, one on top of the other. For my sites, the increase in profits by using two adjacent ad blocks is 15% more on average. I do not use this arrangement though as the sites end up looking quite spammy. I just stick to using one large rectangle block.

Some AdSense publishers do not put any AdSense ads on the homepages of their sites. I tested this on some of my sites. I built new sites and then did not put any ads on the homepage. After several months when the earnings stabilized, I then proceeded to put some AdSense ads on the homepages of those sites. My profits immediately increased by about 18% on average for those sites. I guess this should only be expected as most traffic will arrive via the homepage. Personally, I do put AdSense ads on my homepage.

The reason that some publishers choose not to put AdSense on their homepages is that they feel that the ads make websites look spammy and even more like they have been made for AdSense. The choice is yours of course. Personally, I do put AdSense ads on my homepages.

Also, putting one block below the title of the article and another at the end of the article marginally increases profits.

Some people like to test bright colors for increased click-throughs and other similar schemes. There are lots of variables involved when doing such tests and I find them not

worth my time as I am quite profitable with my current placement.

I personally include a light line to separate my article titles from the Adsense ads. This is in order to comply with the recent guideline of not placing your block

immediately below your article title. Google does not want this because it is easy to confuse confuse a website visitor into thinking that the links in AdSense block are part of the content of the article title. Putting a line eliminates any confusion.

You of course do not have to put a line, but you can just be sensible and not place and use articles that will confuse your website visitors.

Best Template for Mind Boggling Click-Throughs

One of the best ways of dramatically improving your click-throughs is by using a few small relevant images that are below your header but are right above your article title. The most profitable method of using images was to place them right next to the AdSense ads. But Google clamped down on this technique due to website visitors assuming that the images were associated directly with the AdSense ads displayed. As a result, Google does not allow the placement of images right next to the AdSense blocks in any way that may be misleading to your website’s visitors

There is a way around this though. The image below is a pictorial representation of the type of template that will give you the highest click-throughs for your website. I have refrained from actually showing you my live from actually showing you my live templates simply templates simply because everybody will start using because everybody will start using the exact same templates, rendering them less eff exact same templates, rendering them less effective to everybody. By me showing you the to everybody. By me showing you the main features of the template, you can adjust any template you are using to give you the very high click-throughs I experience for my very high click-throughs I experience for my websites.

Here is how your template should look like if you want very high click-throughs.

Note that the colors and borders I have used are just for demonstration purposes only. They are not essential to making the template work for you. Just make sure that that the 4 or 3 images you use are relevant to the primary keyword of the site. You could use the same images for every page of your website.

You must ensure that the images and the AdSense ads are above the fold. That is why you need to use images that are not too large and also why your header banner should not be too wide.

Surprisingly, I personally do not use images for my own niche websites anymore. I still have images above the article titles on my older sites, so I know the method still works very well to this day. The reason I am not using images is simply that I am lazy and just found that including images into my sites slowed down my established sitebuilding process.

I fully know that the ROI of finding good images would make the effort worthwhile, but I am just lazy and quite happy with my current click-through rates, even though I know I could improve them by adding a few images on them.

Many people just legally and illegally scrape their images from places like Amazon, eBay, Google Images, Wal-Mart and other popular websites. I discuss legal ways of obtaining quality photographs which you could use for your AdSense websites in a later chapter.

The colors and backgrounds you use for your template should just be attractive. If you have poor taste for colors, the best way of knowing what works in terms of color combinations for your niche is simply to look and copy the colors that are used by the authority sites in any particular niche.

Notice the horizontal grey line below the article title. It is there so as to ensure that Google AdSense Quality Assurance do not accuse me of using misleading images that are not associated with the AdSense ads. Doing so is against AdSense guidelines. Using such a line to separate your images and title from your AdSense ads will reduce your click­throughs by up to 2% in my testing. It is up to whether you use it or not if you decide to employ templates like that above.

Header Banners – to Use or Not to Use?

Something you may want to test, if you are inclined that way, is to remove header banners. Removing them from your AdSense sites will push the AdSense ads to the part of the website that will attract the most eyeballs and hence clicks. The downside though is that your website will look very spammy and you may fail a manual inspection from Google. I

personally . use, header banners for all my sites even though I know it is at the expense of a reduced click-through rate. The choice is yours.

Ugly sites tend to get the best AdSense click-throughs because visitors to them want to leave as fast as possible. It is just human nature. We all look at pictures of attractive people a few seconds longer than we do of any Shrek lookalikes. It is instinctive. Deliberately creating strategically ugly AdSense websites with no headers and with content written in small grey unreadable text would be a quick way to boost your short term income. I would of course advise against it as the intention with this blueprint is to create long terms assets that you could sell for the highest amounts.

AdSense Channels – A Must

Finally, make sure that each one of your AdSense websites is on its own channel. Currently I use only URL channels as they are far quicker to implement than the Custom channels.

You just paste the domain name in a form in your AdSense account and your set. Buyers of websites also prefer AdSense statistics extracted from URL channels. Custom channels can be easily manipulated and can also be misleading.

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